Thai coconut exports to China market, live streaming brings new benefits

Thai coconut exports to China market, live streaming brings new benefits. For more information on export to China, please call SINOLOBEN, service Email: sinoloben@sloben.com.

Comprehensive Thai media recently, the Thai Consulate General in Qingdao Economic and Commercial Agency said that after a survey of the Chinese coconut market found that with the growth of the Chinese beverage market, the market demand for coconuts has also seen a significant increase, coupled with the lack of domestic coconut production in China, so it is a great opportunity for Thai coconut exports to China, and it is recommended to use social media and live channels to expand the Chinese market.

 
The Ministry of Commerce of Thailand conducted research on Thai companies and goods in expanding the Chinese market, including a survey on the Chinese coconut market in 2021, which found that China imported 872,000 tons of coconuts, an increase of 37.4%, with a total value of $450 million, of which $284 million was imported from Thailand, an increase of 49.41%, accounting for 62.89% of the share of coconut imports in China.
 
In addition, imports of coconuts from Indonesia amounted to 110 million U.S. dollars, an increase of 67.04%, with a market share of 25.84%. The share of coconut imports from Thailand and Indonesia accounted for more than 88%, while the rest were imported from Vietnam, the Philippines and Malaysia, respectively.
 
The rise in the number of imported coconuts in China is due to the launch of more than 130 types of coconut beverage products in the Chinese market from the first half of 2021, including new tea brands such as Xi Cha, Nai Xue, Lele Tea and Rui Xing Coffee, and more than 20 coconut-based beverages in restaurants such as KFC, which are more popular in the Chinese market, such as latte coconut-flavored coffee, coconut milk and coconut milk, some of which are available in The sales of some of these drinks exceeded 100,000 cups in just 3 days.
 
The Consulate General of Thailand in Qingdao Economic and Commercial Agency said that China's demand for coconut imports continues to increase, the main domestic coconut production area of Hainan Island annual coconut production of only 250 million, China's annual market demand of up to 2.6 billion, in addition to the processing of coconut needs 150 million, so there is a huge demand gap. Coconut is nutritious, low in fat and tasty, thus becoming a tropical fruit with rapidly growing demand.
 
Over the past 2-3 years, coconut has been rapidly gaining popularity in the Chinese beverage market and is widely used as an ingredient in making tea, coffee and soft drinks, including the same rising popularity of fresh coconut, which has made coconut a sought-after tropical fruit by modern health-conscious Chinese consumers due to its high nutritional value and health benefits, and is rapidly entering the market, making the Chinese coconut market a The Chinese coconut market is therefore a market of interest and opportunity for Thai companies to expand their exports. Because the Chinese market has a huge demand for coconuts, but the country's coconut production only accounts for 10% of the market demand, it has to rely on imported coconuts to meet the consumer demand.
 
Thai coconuts are very well known in the Chinese market and are available in supermarkets, fruit stores and e-commerce platforms. In addition to bottled and boxed coconut milk, Thai coconuts have developed ready-to-drink fresh coconuts in the Chinese market, making it easy for consumers to eat fresh coconuts by opening holes in the coconuts. The survey found that fresh coconuts in supermarkets are sold at RMB 20-25 each, or about 106-132.50 baht, which is considered a relatively high selling price in the Chinese market.
 
Thai entrepreneurs looking to tap into the coconut market in China can consider finding channels to enter the Chinese market and continuously diversify Thai coconut products to attract and meet the needs of Chinese consumers who favor coconut products. Consideration should also be given to promoting Thai coconut products on Chinese social media platforms through the collaboration of netizens and product analysis experts, including the use of live streaming and organizing promotions on important Chinese holidays to get the attention of consumers. This could enable Thai coconut products to gain recognition from Chinese consumers and maintain China's position as the number one importer of Thai coconuts.

Consulting service for China's imports & exports, please contact us.

Ms. Linda Li
0086（0）21 3538 3306
sinoloben@thecustoms.com.cn

As food importer & food distributor based in Frankfurt and Shanghai, Sinoloben Europa Trading GmbH helps client export to China and bring your food products to International Expo, e.g. China International Import Expo (CIIE), the world's largest import-themed expo.  

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