Sinoloben Makes a Grand Debut at the CIIE

       The China International Import Expo (CIIE), as the world’s first national-level exhibition with an import theme, has attracted countless international brands since its inception, becoming a vital bridge for expanding into the Chinese market. On November 5th, the 7th CIIE opened as scheduled. Sinoloben Europa, a seasoned exhibitor participating for the fourth consecutive year, once again graced the event at booth 1.2B7-02 in the Food Pavilion. With a curated selection of premium products and innovative activities, Sinoloben showcased its deep commitment to and unwavering confidence in the Chinese market.

      Sinoloben Europa was established in 2021 in Frankfurt, Germany, as a joint venture between the Oujian Group and Hub Trade International. The company is dedicated to providing “safe, convenient, and value-added” one-stop foreign trade services for food and beverage products entering the Chinese market. At this year’s CIIE, Sinoloben carefully selected and showcased a variety of premium products from around the world, including Riesling and Pinot Noir wines from Germany’s Rheinhessen region. These exquisite wines, known for their unique flavors and exceptional quality, received widespread acclaim from attendees.

       Sinoloben also partnered with several global suppliers to showcase unique products, including Japan’s national treasure-level cast iron teapots, Italian olive leaf extract supplements, and Italy’s VARVELLO balsamic vinegar. Together, they created a captivating international brand showcase for attendees.

      In addition to its diverse product offerings, Sinoloben organized a series of engaging activities. Collaborating with China’s new retail platform, Hema, the company hosted live-streaming sessions directly from the CIIE venue. These sessions highlighted premium products to consumers, enhanced interactive experiences, and brought the brand closer to the market.